2024 Game Plan: Supercharge Your Legal Practice with a Digital Marketing Strategy for Attorneys
For attorneys, having the right digital marketing strategy is essential in today's digital landscape. Without a well-implemented digital marketing plan for 2024, you could miss out on potential clients and revenue opportunities. Unfortunately, this was the case for...
How Law Firms Can Combine Great Content with Strategic Outreach and Keyword Intent
When optimizing a website for search engines, keyword intent is a critical factor law firms should not overlook. As a leader in digital marketing for lawyers, we understand the importance of keyword intent when developing a successful SEO strategy. Whether it involves...
9 Big Risks of Cheap SEO Services for Your Growing Law Firm
He didn’t see it coming. It all started when Max saw an ad for cheap SEO services, with promises of Page 1 Google rankings. As a general practice attorney trying to break into high-demand and hyper-competitive family law, Max had little time for SEO. So, when Max’s...
What Really Makes Lawyers Happy?
Did you know that lawyers have one of the lowest career satisfaction rates in the professional sector? According to CareerExplorer, lawyers rank in the bottom 7% for happiness. The Chicago Tribune also weighed in on the emotional state of attorneys, reporting that...
7 Effective Strategies for Writing An Email Subject Line That Gets Opened Almost Every Time
Before we discuss seven effective strategies for writing an email subject line that gets opened almost every time, it’s vital to understand why lawyers and law firms should care about direct email marketing. Consider the following statistics: As of 2021, there are 4.1...
Why Are Call Tracking Metrics Vital to Law Firm Marketing?
The vast range of digital marketing strategies, technologies, and tactics available to lawyers in the 21st century is overwhelming. However, among the most helpful tools for attorneys are call tracking metrics, which provide a wealth of critical insights regarding...
What Is Digital Marketing Optimization and Why Does Your Law Firm Need It?
In today's digital age, developing the right digital marketing strategy for your law firm is critical to your overall success. However, striking the right balance between digital marketing optimization and running your firm is more challenging than it sounds....
If You Have a Marketing Plan for 2021 Do Not Read This!
Would you walk into court or a client meeting without a plan? Of course not. You serve your clients best when you have prepared in advance. Doesn’t your marketing plan deserve the same level of care and consideration? If your firm has a digital marketing plan for...
7 Forbidden Words Every Lawyer and Law Firm Must Know for State Bar Compliance
As leaders in digital marketing for law firms, we stay informed about the critical issue of compliance with the bar associations established in every state. Whether your firm opts to do its own online marketing or hire a professional digital marketing company, it’s...
The Do’s and Don’ts Every Attorney Needs to Know and Follow for State Bar Compliance in Online Marketing
As leaders in digital marketing for law firms, we stay informed about the critical issue of compliance with the bar associations established in every state. Whether your firm opts to do its own online marketing or hire a professional digital marketing company, it’s...
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