JUPITER, Florida — The Behind the Bench Podcast for Lawyers, hosted by law firm marketing expert Josh Konigsberg, Partner & Co-Founder of Law Firm Marketing Pros, announces an exciting new episode featuring Adam Kosloff, the CEO and Founder of Virtuoso Content. Episode 25 explores how books can become a powerful asset for attorneys seeking to market their competency, stand out from competitors, and achieve aggressive growth.
Kosloff, a Yale graduate and former Hollywood screenwriter who collaborated with icons like Mel Brooks, brings a unique perspective to content marketing for law firms. Since founding Virtuoso Content in 2013, he has helped over 1,000 attorneys communicate their value, including guiding them through the process of writing and publishing high-impact books.
“Books, when done right, are more than just marketing tools. They’re a way to position yourself as a thought leader and communicate the most important ideas in a way readers will remember,” said Kosloff, explaining why books are such a valuable medium for attorneys.
During the episode, Kosloff and Konigsberg discuss why many attorneys hesitate to write a book and what they lose when they don’t take the leap. Kosloff outlines his proven method for helping busy lawyers turn complex ideas into streamlined, market-ready content. “Writing a great book isn’t about doing it all yourself. It’s about having the right team and process to transform your ideas into a clear, compelling product,” he shared.
For growth-minded attorneys wondering how books translate to real-world results, Kosloff provides insight into the many ways they can be repurposed. “A book can serve as a lead magnet during seminars, double as the foundation for social media posts, and build email campaigns that turn prospects into long-term clients,” he explained, emphasizing the lasting value of strong content.
The episode also touches on how lawyers can adapt to the rise of AI-generated content while maintaining authority. “AI is a tool, not a substitute for the human touch. Your content needs authenticity and expertise to truly connect with your audience,” Kosloff stated.
Designed for attorneys focused on aggressive growth, this episode offers actionable advice on how to use books strategically as an immediate marketing tool and a legacy-defining move for their practice. Kosloff’s guiding principle for ambitious lawyers? “Act before you’re ready. Action creates clarity.”
To hear more insights from Kosloff and learn how he’s helping attorneys across the country stand out in competitive markets, tune into Episode 25 of the “Behind the Bench” Podcast for Lawyers by clicking below.
About Law Firm Marketing Pros
At Law Firm Marketing Pros, our vision is to help improve the way law firms market their services. Our mission is to educate, serve, and provide our clients with the most cutting-edge, efficient, and cost-effective online marketing tools available to increase their revenues and profits and exceed their goals.
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