MYRTLE BEACH, South Carolina – Josh Konigsberg, Partner and Co-Founder of Law Firm Marketing Pros, was recently featured as a guest on the acclaimed “Grow Your Law Firm Podcast,” hosted by Ken Hardison, founder of PILMMA (Personal Injury Lawyers Marketing and Management Association). The podcast, recognized for its focus on helping attorneys and law firms scale their businesses, provides a deep dive into Josh’s expertise in digital marketing for law firms and his unique insights into the ever-evolving industry.
With nearly 30 years of experience leading successful marketing strategies for law firms across the country, Konigsberg shares his professional journey and provides actionable advice on foundational strategies like SEO, PPC, and social media. Reflecting on the challenges law firms face when seeking to expand in a competitive digital environment, he emphasizes how his team at Law Firm Marketing Pros works to deliver results in complex markets.
During the interview, Hardison praises Konigsberg’s expertise, saying, “Josh knows his stuff inside and out. People who ask smart questions are smart people, and I can tell you, he asked some really good ones when I was on his show.”
Konigsberg describes the genesis of his career in digital marketing and the turning points that shaped his focus on the legal industry. “It all started with an opportunity in the financial sector in the early days of the internet,” he explains. “I found my passion in digital marketing and built a business helping law firms grow by optimizing their online presence. Today, we’re focused on creating tailored strategies that generate real results.”
The discussion illustrates the importance of leveraging pay-per-click advertising (PPC) and search engine optimization (SEO) to build a firm’s branding and client base. Addressing common challenges, Konigsberg reveals, “You can’t do it by yourself, and you can’t rely on outdated strategies. Our team works hard to keep up with Google’s constantly changing algorithms and leverage modern tools like YouTube ads and retargeting to help firms stand out.”
He also speaks about debunking misconceptions around legal marketing and divulges practical insights. “Lawyers are highly intelligent, but many mistake digital marketing as something easy or quick. It requires precision, consistency, and expertise,” he says.
Listeners can also hear Konigsberg’s thoughts on the future of legal marketing, particularly the impact of artificial intelligence (AI). “We’re at an exciting crossroads with AI advancing so quickly,” he says. “It’s going to change how firms approach client acquisition and streamline operational efficiencies.”
About PILMMA
PILMMA (Personal Injury Lawyers Marketing and Management Association), is the brainchild of Ken Hardison, an attorney who built not one, but two multi-million-dollar law firms before selling them at age 52.
Ken created PILMMA to share his attorney trade secrets to build a profitable and successful law practice. It has grown into a multi-million-dollar organization with members from all across the United States, Canada, and Australia.
PILMMA started as a part-time venture arising out of Ken’s passion to help other lawyers get out of the 9-5 rat race and significantly increase the amount of free time they have.
Rooted in a deep-felt commitment to help lawyers avoid the mistakes and pitfalls Ken encountered while building his own firms – the goal remains the same: To help as many lawyers as possible create the practice of their dreams. More profits. More Cases and a law firm that gives you freedom to live the life you want and experience greater success on your own terms.
PILMMA provides its members with a multitude of Practical and Proven Tools, Tactics, Strategies, Coaching and Mentoring all designed to help lawyers scale their law firms for greater growth and success.
About Law Firm Marketing Pros
At Law Firm Marketing Pros, our vision is to help improve the way law firms market their services. Our mission is to educate, serve, and provide our clients with the most cutting-edge, efficient, and cost-effective online marketing tools available to increase their revenues and profits and exceed their goals.
Learn more about us on Facebook, LinkedIn, X, Instagram, and Tik Tok, and subscribe to our YouTube channel, Spotify, Amazon Music, and iHeart Radio Channels.
Please feel free to contact josh@lawfirmmarketingpros.com with any questions about Law Firm Marketing Pros.
Law Firm Marketing Pros
250 S. Central Blvd, Suite 100-A
Jupiter, FL 33458
561-948-5001
https://lawfirmmarketingpros.com/
