JUPITER, Florida – On Episode 23 of the Behind The Bench Podcast for Lawyers, host Josh Konigsberg sits down with Ken Hardison, founder of the Personal Injury Lawyers Marketing and Management Association (PILMMA), widely known as “The Millionaire Maker.” With more than 30 years of legal experience, Ken reveals his incredible story of building and scaling successful law firms, and the practical strategies that have transformed hundreds of legal practices across the nation.
During the episode, Hardison shares the lessons learned from humble beginnings to becoming a trusted mentor and advisor for attorneys seeking to grow their firms. Known for helping his clients double, triple, or even quadruple their practices, he offers valuable insights into the critical elements of legal marketing, management, and building a high-performing team.
The episode explores significant milestones in Hardison’s career, from starting with just $2,500 in a small town law office to creating PILMMA, an organization now serving legal professionals across the United States and Canada. His passion for client-centric services and operational excellence shines through in his words.
He also gave listeners a glimpse into the evolving legal profession, highlighting groundbreaking developments like artificial intelligence, which he believes is just beginning to evolve. Hardison predicts that AI voice agents will soon run intake departments, due to AI’s efficiency and ability to change the way law firms operate. He stresses the urgency for law firms to stay ahead of trends by blending grassroots and cutting-edge strategies, such as Local Service Ads (LSAs), SEO, and a renewed focus on intake management.
The episode offers actionable strategies for lawyers at every stage of practice growth. From prioritizing intake improvements to implementing unique client service guarantees, Hardison provides firsthand knowledge on how to scale a law firm with purpose and efficiency.
Reflecting on the podcast, Hardison noted, “When you can instill a mindset of preeminence and client service across your firm, that’s when the real transformation begins. At its core, building a successful law firm is about relationships. It’s about prioritizing the needs of your clients and delivering remarkable service.
“In my personal and professional life, I’ve learned that you can get more done in 12 weeks with focused, strategic planning than you can in a year by just aimlessly working. I hope listeners apply the proven strategies Josh and I discussed to achieve scalable, automated, and predictable firm revenue that will set them free to do the things they enjoy.”
Konigsberg praised Ken’s transparency and dedication, adding, “Ken shared an amazing story of passion, grit, and innovation. His insights on legal marketing and management are priceless for any attorney striving to grow their practice smarter.”
Listeners can tune in to Episode 23 of The Behind the Bench Podcast for Lawyers on their favorite podcast platforms or watch it by clicking below.
For legal professionals interested in learning more about Ken Hardison and PILMMA’s programs, visit www.pilmma.org.
About PILMMA
PILMMA (Personal Injury Lawyers Marketing and Management Association), is the brainchild of Ken Hardison, an attorney who built not one, but two multi-million-dollar law firms before selling them at age 52.
Ken created PILMMA to share his attorney trade secrets to build a profitable and successful law practice. It has grown into a multi-million-dollar organization with members from all across the United States, Canada, and Australia.
PILMMA started as a part-time venture arising out of Ken’s passion to help other lawyers get out of the 9-5 rat race and significantly increase the amount of free time they have.
Rooted in a deep-felt commitment to help lawyers avoid the mistakes and pitfalls Ken encountered while building his own firms – the goal remains the same:
To help as many lawyers as possible create the practice of their dreams. More profits. More Cases and a law firm that gives you freedom to live the life you want and experience greater success on your own terms.
PILMMA provides its members with a multitude of Practical and Proven Tools, Tactics, Strategies, Coaching and Mentoring all designed to help lawyers scale their law firms for greater growth and success.
About Law Firm Marketing Pros
At Law Firm Marketing Pros, our vision is to help improve how law firms market their services. Our mission is to educate, serve, and provide our clients with the most cutting-edge, efficient, and cost-effective online marketing tools available to increase their revenues and profits and exceed their goals.
Learn more about us on Facebook, LinkedIn, X, Instagram, and TikTok, and subscribe to our YouTube channel, Spotify, Amazon Music, and iHeart Radio Channels.
Please feel free to contact josh@lawfirmmarketingpros.com with any questions about Law Firm Marketing Pros.
Law Firm Marketing Pros
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