ATLANTA, Georgia—Attorneys, did you know that you are not the hero, your client is? That’s just one of several crucial marketing messages Josh Konigsberg, Partner & Co-Founder of Law Firm Marketing Pros, shared on a recent episode of the Guts and Glory Show: The Power of the Story Brand, with Luis Scott, Host and Founder of 8 Figure Firm.

Discover the principles behind successful law firms’ marketing strategies. Learn from expert Josh Kongisberg on how to utilize Google Ads, craft a compelling brand story, set yourself up as the guide and your client as the hero, offer high-value lead magnets, and nurture potential and existing client relationships. Listening to this insightful episode of The Guts and Glory Show will teach you how to master digital marketing for your law firm.

Josh Konigsberg on Guts and Glory

Utilizing Google Ads

During the interview, Konigsberg explains that one of the key strategies for digital marketing success is utilizing Google Ads. With billions of searches happening on Google every day, lawyers and law firms must have a strong presence on this platform. Josh walks Scott and the audience through the do’s and don’ts of using Google Ads for law firms, from choosing the right keywords to crafting compelling ad copy.

Crafting a Compelling Brand Story

In today’s digital age, a strong brand story helps lawyers and law firms stand out in the competitive legal market. Josh shares his expertise on creating a compelling brand story that resonates with potential clients and sets your law firm apart from the rest. He also discusses the importance of consistency in branding and how it can help build trust and credibility with your audience.

What is the Value of a Lead Magnet?

One of the most mind-blowing principles (yes, Konigsberg even surprised his host!) revealed in this episode is the importance of offering a lead magnet worth more than the exchange of information — name, email, phone number — required to receive it. Whether an attorney creates a downloadable guide, an evergreen webinar, or a free quiz, it must provide more value to their prospect than their contact information offers the attorney.

Sharing valuable information positions you, the attorney, as the guide they need to solve their problem and enables you to nurture these leads by utilizing things like monthly newsletters to remain top-of-mind. Regardless of the length of the buying cycle, which will vary depending upon the type of law you practice, when the potential client needs your legal services, you will be foremost on their mind because you have established yourself as the authority and kept your name in front of them.

Nurturing Valuable Client Relationships

Attracting new clients is vital, but retaining existing clients is equally critical for the success of a law firm. Josh stresses the importance of nurturing valuable client relationships through effective communication, personalized experiences, and consistent follow-up. He also shares tips on how to turn satisfied clients into brand advocates who will refer your law firm to their network.

“I love that marketing is alive,” Scott concludes. “I love marketing. It’s one of my favorite subjects to talk about. I do believe Google is still king. I do believe that paid ads on social media are still important and can drive a lot of traffic. We’re seeing a lot of success all across the digital space. And I think any industry can see similar success if they’re willing to give it the time and energy and spend the money to do that. We just appreciate you, Josh, for being on the show.”

“Luis, thanks. I could talk about marketing and Story Brand all day,” Konigsberg says. “I appreciate the opportunity to speak to your audience.”

For more insights from the Guts and Glory Show with Luis Scott and Josh Konigsberg, click below.

About Law Firm Marketing Pros

At Law Firm Marketing Pros, our vision is to help improve the way law firms market their services. Our mission is to educate, serve, and provide our clients with the most cutting-edge, efficient, and cost-effective online marketing tools available to increase their revenues and profits and exceed their goals.

Learn more about us on Facebook, LinkedIn, X, Instagram, and Tik Tok, and subscribe to our YouTube channel, Spotify, Amazon Music,and iHeart Radio Channels.

Please feel free to contact with any questions about Law Firm Marketing Pros.

Law Firm Marketing Pros
250 S. Central Blvd, Suite 100-A
Jupiter, FL 33458
(561) 948-500

About 8 Figure Firm

After spending years searching for the perfect law firm consulting program, Luis Scott identified a crucial gap in the market – the absence of a law firm consultant with genuine hands-on experience. It became apparent that nearly every existing program was owned and promoted by individuals who were either non-attorneys, had no prior experience as attorneys, or were attorneys whose expertise dated back many years. Furthermore, a significant number of these programs lacked development by individuals who had practical experience in implementing the strategies they were teaching.

Recognizing this void, Luis Scott set out to address the issue. His passion for teaching led him to create a program that would provide law firm owners with genuine, real-life consulting expertise to scale their businesses to 8 figures and beyond.

In just 18 months, utilizing the methodologies outlined in his book, “The 8 Figure Law Firm,” Luis Scott’s program successfully assisted numerous firms in generating 7-figure revenues, with many achieving a doubling of their income in less than a year. Remarkably, during this process, 8 Figure Firm Consulting transformed into a multi 7-figure company in under 12 months.


We are your digital marketing partner that produce results using innovative and advanced approaches.  Schedule an appointment with us and see how we can make your Law Firm highly visible on major search engines. Our digital marketing team takes your business goals into account in formulating an effective strategy

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