In this episode of the AGM Attorney Podcast, Josh Konigsberg speaks with Jason Hennessey, founder and CEO of Hennessey Digital, about how law firms can approach SEO to drive consistent, long-term growth.

Jason explains why many firms fail with SEO, including unrealistic expectations, limited budgets, and not understanding key metrics like cost per case and ROI. He emphasizes that SEO is a long-term investment that requires patience, proper strategy, and consistent execution.

The conversation also covers how Google ranks content, focusing on user intent, quality information, and strong online reputation signals. Jason shares practical strategies like starting in smaller markets, building authority over time, and creating content that answers real client questions.

If your firm wants to improve visibility on Google and generate more qualified cases, this episode offers a clear framework for turning SEO into a reliable growth channel.