In this episode of the AGM Attorney Podcast, Josh Konigsberg speaks with Margarita Eberline, CEO of Marketing Boss, about how law firm owners can make smarter marketing decisions by using data instead of assumptions.

Margarita shares why successful law firms need more than great marketing campaigns; they need a clear strategy that connects branding, digital marketing, intake, and sales. She explains the value of fractional CMO services, how to identify gaps in your marketing and intake process, and why tracking the right KPIs is essential for maximizing return on investment. The conversation also covers attribution, choosing the right marketing partners, and using AI to enhance, not replace, authentic marketing.

If you’re looking to improve your marketing performance, make better business decisions, and build a more profitable law firm, this episode provides practical, data-driven strategies you can start applying today.