In this episode of the AGM Attorney Podcast, host Josh Konigsberg welcomes back Alex Miranda, founder of Vertrify, to unpack what law firm rebranding really means and why it’s about much more than logos and color schemes.
Alex shares how a rebrand can be a powerful opportunity to align every part of the business: from staff culture and service delivery to virtual support systems and brand positioning. He explains why rebranding is often triggered by deeper shifts in leadership or firm direction, and how firms can use the process to improve both client and employee experience.
If your firm is scaling, merging, or entering a new growth phase, this episode offers a clear perspective on how thoughtful rebranding can increase retention, sharpen your message, and ultimately drive more reviews, referrals, and revenue.
