Today we've released the February 2026 Discover core update. This is a broad update to our systems that surface articles in Discover. Our testing shows that people find the Discover experience more useful and worthwhile with this update. This update will improve the...
If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and PPC strategy. Most PPC teams still build campaigns the same way: pull a keyword list, set match types, and organize ad groups around search...
ChatGPT burst onto the scene in late 2022, quickly changing how people search for and consume information. Since then, legal marketers have been exploring how to use the platform to gain efficiency, see around blind spots, and create leverage. More users are turning...
10 Law Firm Marketing Trends for 2026 Shifting client expectations. Search algorithms that seem to change overnight. New rules for data collection and privacy. The marketing landscape for law firms and legal professionals is changing faster than ever — so much so that...
The rules of digital visibility have fundamentally changed, and most law firms are still following the old playbook. AI search engines like ChatGPT, Perplexity, and Copilot now handle a ton of queries monthly. If your firm isn’t showing up in AI-generated answers,...
Google AI Mode is changing how businesses choose PPC agencies — especially because buyers now search in a much more specific, “problem-first” way. Instead of just typing: “Google Ads agency” They ask: “PPC agency for ecommerce ROAS growth” “best Google Ads agency for...
Having the expertise and skills of a seasoned attorney will only push your firm ahead of the crowd if clients know who your firm is—its values, its goals, and its history. If your “About Us” page just isn’t enough anymore, how does your team make the firm name...
Law Firm Digital Marketing Strategy is no longer about “trying a few channels” and hoping something works. It’s about building a clear, repeatable system that attracts the right clients, complies with legal advertising rules, and scales as your practice grows. Today,...
The Pay-per-click (PPC) advertising market has emerged as one of the most influential and performance-driven segments within the global digital advertising ecosystem. In 2024, the market was valued at USD 137,593 million, and it is projected to reach USD 319,380.3...
Hype cycles come and go. But real SEO gains still depend on trust, crawlable data, and meeting user needs — not chasing the latest novelty. Around the turn of the year, search industry media fills up with reviews and predictions. Bold, disruptive ideas steal the...
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