


What Really Makes Lawyers Happy?
Did you know that lawyers have one of the lowest career satisfaction rates in the professional sector? According to CareerExplorer, lawyers rank in the bottom 7% for happiness. The Chicago Tribune also weighed in on the emotional state of attorneys, reporting that...
7 Effective Strategies for Writing An Email Subject Line That Gets Opened Almost Every Time
Before we discuss seven effective strategies for writing an email subject line that gets opened almost every time, it’s vital to understand why lawyers and law firms should care about direct email marketing. Consider the following statistics: As of 2021, there are 4.1...
Why Are Call Tracking Metrics Vital to Law Firm Marketing?
The vast range of digital marketing strategies, technologies, and tactics available to lawyers in the 21st century is overwhelming. However, among the most helpful tools for attorneys are call tracking metrics, which provide a wealth of critical insights regarding...