AI search runs on entity mass, not surface signals. See how citations and extractability shape AI Overviews and LLM visibility. In Google AI Overviews and LLM-driven retrieval, credibility isn’t enough. Content must be structured, reinforced, and clear enough for...
From Friday launches to sloppy imports, PPC veterans share hard-earned lessons on automation traps, Google Ads Editor quirks, and more. Every seasoned PPC pro carries a few scars — the kind you earn when a campaign launches too fast, an automation quietly runs wild,...
Google’s GM of Ads explains how AI and agentic commerce in 2026 will help advertisers create, target, and convert sales. Google is redesigning shopping and advertising around AI-powered, agent-driven experiences, and said speed and certainty will converge for...
New insights include total citations, average cited pages, grounding queries, page-level citation activity, and visibility trends over time. Microsoft today launched AI Performance in Bing Webmaster Tools in beta. AI Performance lets you see where, and how often, your...
When someone is looking for a lawyer, they're not just browsing; they're often facing a significant life event or a complex problem. They need to feel confident, secure, and understood from the very first click. This is where your law firm's website steps in, acting...
Forget the SEO you knew a few years ago. By 2026, search marketing has finally ditched the “classic” era of static blue links. Today’s search results are a high-speed, multimodal ecosystem. Users aren’t just typing into a box; they’re chatting with neural networks,...
Most B2B law firms have a prioritization problem. Marketing teams create content, host events, and track engagement. Business development professionals cultivate relationships, respond to RFPs, and pursue target accounts. But in too many firms, these functions operate...
Today we've released the February 2026 Discover core update. This is a broad update to our systems that surface articles in Discover. Our testing shows that people find the Discover experience more useful and worthwhile with this update. This update will improve the...
If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and PPC strategy. Most PPC teams still build campaigns the same way: pull a keyword list, set match types, and organize ad groups around search...
ChatGPT burst onto the scene in late 2022, quickly changing how people search for and consume information. Since then, legal marketers have been exploring how to use the platform to gain efficiency, see around blind spots, and create leverage. More users are turning...
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