JUPITER, FLORIDA — Law Firm Marketing Pros (LFMP) will present “The Future of Lawyer Advertising: AI, Ethics, and Digital Client Acquisition,” a six-credit continuing legal education program for Florida attorneys on Wednesday, September 23, 2026, at First Citizens Bank, 1098 Military Trail in Jupiter, Florida.
The program will be presented by LFMP’s Mairim Zalez, J.D., and will examine the evolving intersection of artificial intelligence, legal advertising ethics, and digital marketing as law firms adapt to changes in how prospective clients search for, evaluate and connect with attorneys. The event is designed for attorneys and legal professionals, particularly those practicing in Jupiter, Palm Beach County and throughout Florida.
The CLE will provide 6 total credits, combining 2.5 General CLE Credits, 1.0 Ethics CLE Credit and 2.5 Technology Credits, while addressing practical considerations surrounding the changing digital client-acquisition landscape.
As artificial intelligence becomes increasingly integrated into search, content development, advertising, intake and other aspects of legal marketing, attorneys face new opportunities as well as questions involving professional responsibility, accuracy, transparency and appropriate use of technology. Florida Bar guidance has likewise emphasized that lawyers remain responsible for their work and must consider applicable ethical obligations when using generative AI and related technologies.
Key Areas the CLE Will Explore
- The changing landscape of lawyer advertising: How digital channels, search behavior, and emerging technologies are influencing how prospective clients discover and interact with law firms.
- Artificial intelligence and legal marketing: Where AI can support marketing strategy, research, content processes, and other efforts while maintaining appropriate human oversight.
- Ethical considerations: Why attorneys and law firms need to consider professional responsibility and applicable advertising requirements when adopting new technologies.
- Digital client acquisition: How websites, search visibility, paid advertising, content, and other digital strategies can work together to connect law firms with prospective clients.
- AI and changing search behavior: How developments in generative search and AI-driven information discovery may affect traditional approaches to law firm visibility.
- Accuracy and human judgment: Why technology does not eliminate the need for attorney oversight, fact-checking, strategic judgment, and context.
- Technology as a business consideration: How law firms can evaluate emerging marketing technologies based on practical needs rather than adopting tools simply because they incorporate AI.
- Preparing for the future: What attorneys and law firms can consider today regarding best practices, steps to take, and actions to avoid as digital marketing, artificial intelligence, and client expectations continue to evolve.
“The Future of Lawyer Advertising: AI, Ethics, and Digital Client Acquisition” is intended to provide attendees with an opportunity to earn CLE credit while examining issues that increasingly affect how law firms communicate with prospective clients and build their digital presence. Law Firm Marketing Pros’ Josh Konigsberg will be in attendance and available for coaching. Konigsberg noted, “AI is changing how people discover law firms, but technology does not replace professional judgment, ethical responsibility, or the human understanding required for effective legal marketing.” The program will also address the importance of viewing AI as part of a broader marketing strategy rather than as a replacement for the people responsible for strategy, accuracy, and client communication.
For attorneys, the discussion is intended to connect continuing legal education with practical questions surrounding business development and client acquisition. As prospective clients increasingly encounter law firms through digital channels, understanding how those channels are changing can help attorneys make more informed marketing decisions. Marim Zalez, J.D., at Law Firm Marketing Pros added, “The future of lawyer advertising will require both technological awareness and ethical judgment. Attorneys can explore innovation without losing sight of the responsibilities that come with legal advertising.”
Following the CLE presentation, attendees are invited to continue the conversation during an informal networking Happy Hour at the nearby Carmine’s Coal Fired Pizza.
Mairim Zalez, J.D., continued, “This event is about more than technology. It is an opportunity for Florida attorneys to earn CLE credit, exchange ideas, and discuss where legal marketing is headed.”
Event Information
- CLE: The Future of Lawyer Advertising: AI, Ethics, and Digital Client Acquisition
- Presented by: Law Firm Marketing Pros
- Date: Wednesday, September 23, 2026
- CLE Presentation: 2:30–5:00 p.m. Eastern
- CLE Location: First Citizens Bank
- Address: 1098 Military Trail, Jupiter, FL
- CLE Credits: 6 total
- 2.5 General CLE Credits
- 1.0 Ethics CLE Credit
- 2.5 Technology Credits
- Happy Hour: 5:00–7:00 p.m. Eastern
- Happy Hour Location: Carmine’s Coal Fired Pizza
- Happy Hour Address: 4575 Military Trail, #101, Jupiter, FL
- Networking: Attorneys and legal professionals are invited to enjoy refreshments and conversation following the CLE presentation.
- RSVP Deadline: September 19, 2026
- RSVP Contact: Mairim Zalez
- Email: mairim@lawfirmmarketingpros.com
- Phone: 561-201-4816
- Event Invitation: Available through the official event invitation provided by Law Firm Marketing Pros.
About Law Firm Marketing Pros
At Law Firm Marketing Pros, our vision is to help improve the way law firms market their services. Our mission is to educate, serve, and provide our clients with the most cutting-edge, efficient, and cost-effective online marketing tools available to increase their revenues and profits and exceed their goals.
Learn more about us on Facebook, LinkedIn, X, and Instagram, and subscribe to our YouTube channel, Spotify, Amazon Music, and iHeart Radio Channels.
Please feel free to contact josh@lawfirmmarketingpros.com with any questions about Law Firm Marketing Pros.
Law Firm Marketing Pros
250 S. Central Blvd, Suite 100-A
Jupiter, FL 33458
561-948-5001
https://lawfirmmarketingpros.com
