When optimizing a website for search engines, keyword intent is a critical factor law firms should not overlook. As a leader in digital marketing for lawyers, we understand the importance of keyword intent when developing a successful SEO strategy. Whether it involves...
He didn’t see it coming. It all started when Max saw an ad for cheap SEO services, with promises of Page 1 Google rankings. As a general practice attorney trying to break into high-demand and hyper-competitive family law, Max had little time for SEO. So, when Max’s...
Did you know that lawyers have one of the lowest career satisfaction rates in the professional sector? According to CareerExplorer, lawyers rank in the bottom 7% for happiness. The Chicago Tribune also weighed in on the emotional state of attorneys, reporting that...
Before we discuss seven effective strategies for writing an email subject line that gets opened almost every time, it’s vital to understand why lawyers and law firms should care about direct email marketing. Consider the following statistics: As of 2021, there are 4.1...
The vast range of digital marketing strategies, technologies, and tactics available to lawyers in the 21st century is overwhelming. However, among the most helpful tools for attorneys are call tracking metrics, which provide a wealth of critical insights regarding...
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