Did you know that lawyers have one of the lowest career satisfaction rates in the professional sector? According to CareerExplorer, lawyers rank in the bottom 7% for happiness. The Chicago Tribune also weighed in on the emotional state of attorneys, reporting that...
Before we discuss seven effective strategies for writing an email subject line that gets opened almost every time, it’s vital to understand why lawyers and law firms should care about direct email marketing. Consider the following statistics: As of 2021, there are 4.1...
The vast range of digital marketing strategies, technologies, and tactics available to lawyers in the 21st century is overwhelming. However, among the most helpful tools for attorneys are call tracking metrics, which provide a wealth of critical insights regarding...
In today’s digital age, developing the right digital marketing strategy for your law firm is critical to your overall success. However, striking the right balance between digital marketing optimization and running your firm is more challenging than it sounds....
Would you walk into court or a client meeting without a plan? Of course not. You serve your clients best when you have prepared in advance. Doesn’t your marketing plan deserve the same level of care and consideration? If your firm has a digital marketing plan for...
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