Did you know that lawyers have one of the lowest career satisfaction rates in the professional sector? According to CareerExplorer, lawyers rank in the bottom 7% for happiness. The Chicago Tribune also weighed in on the emotional state of attorneys, reporting that “lawyers are miserable.”
Despite their professional accomplishments, relatively high salaries, and the importance of their work in the justice system, most lawyers are classified as unhappy. So, what actually makes lawyers happy? You might be surprised by the answer.
What Does Not Make Lawyers Happy
Because we spend so much time working, we often look to our careers as a source of happiness. Financial success here equals happiness, right? Money, prestige, fame, status, making Partner, or starting your own firm are the ultimate measuring sticks of success.
It turns out that none of these material measurements are enough to inspire happiness (at least according to Forbes). Instead, there are less tangible but equally accessible factors that spark joy.
Happiness Factor 1: Autonomy
Being a lawyer can feel like you’re stuck in a never-ending grind of grueling work weeks that leave little time to live your life. Amidst the pandemic, the workplace has shifted to hybrid environments where lawyers can sometimes work from home.
Thanks to video conferencing technology like Zoom, secure cloud software, and collaborative project management tools, many lawyers are now finding autonomy by being able to scale back their time in the office without sacrificing meaningful connections.
Practical tips to achieve autonomy: Embrace the virtual world. Explore virtual intake procedures, video conferencing solutions, and online events to avoid that feeling of being chained to your desk. This flexibility can give you time to take a deep breath without sacrificing productivity.
Happiness Factor 2: Career Mastery
No one wants to feel like they’re not good at their job. Lawyers early in their careers can suffer from imposter syndrome, and more seasoned lawyers can face burnout or challenges in keeping up with legal developments or new ways of doing things.
Practical tips to achieve career mastery: Go beyond your required continuing education hours and think outside the box about what can make you a better lawyer. Consider the possibility that you already are a great lawyer, but you’re not getting the positive feedback and support you need to feel confident.
One way to get feedback is to reach out to your clients and ask for testimonials or create a paper or digital survey. It will give you a confidence boost and point out areas where you can benefit from growth, and you’ll also get some five-star reviews to add to your firm’s website and social media properties.
Happiness Factor 3: Doing Meaningful Work
Happiness comes from a sense of fulfillment and purpose. Considering that lawyers spend most of their waking hours at work, finding meaning in that work is one surefire path to happiness.
Meaningful work often comes in the form of doing something we love. As a lawyer, you might have a preferred practice area, case type, or Client Persona. If you’re not sure about your Client Persona, answer the following questions:
- Zip code?
- Marital status?
- How many kids (if any)?
- How old are their kids?
- Do they own or rent their house?
- What is their home worth?
- What type of car do they drive?
- What are their favorite hobbies and leisure activities?
- What triggering event leads them to seek your services?
Finally, consider your current clients, then ask yourself, “Who are my top five favorite clients, and why?” Writing detailed answers to these questions will help you clarify your Client Persona and focus on attracting clients that meet that criteria. You want and need to attract more clients like this!!
Practical tips for doing meaningful work: Make a list of what type of work within your practice would make your career feel more meaningful.If you like to practice law, hire an administrator or coach. If you like running the business, learn management, hire associates and get them busy with new clients! Once you’ve identified those goals, begin working to achieve them.
For example, embrace the idea of implementing digital marketing to attract your dream cases and clients. Creating blog content, social media posts, and advertising on Google, Facebook, and Instagram can lead to your dream clients discovering you online and scheduling a consultation.
How to Achieve Happiness as a Lawyer
Each person’s journey to happiness is unique, and there is no one-size-fits-all formula to happiness. However, incremental steps can put you on the right path.
More quality leads generated from a good digital marketing system designed specifically for attorneys is a great place to start. Why? Because it gives you the power to achieve all three happiness factors. With the acquisition of more qualified leads, you can be more selective, thus eliminating the clients you don’t want and allowing you to focus on the type of clients you like. At Law Firm Marketing Pros, we help law firms of all sizes develop and implement winning marketing strategies by leveraging the power of The Law Firm Client Generation System because it produces consistently high returns on your marketing investment.
The legal profession has traditionally lagged as the world goes digital, but all that can change rapidly. Just because you didn’t learn marketing in law school doesn’t mean you can’t implement a digital marketing strategy, especially with the help of Law Firm Marketing Pros.
The right strategy can give you the building blocks to happiness:
- Working from home
- Having more autonomy
- Growing your practice
Want More Leads, More Clients, and More Profits? Contact Law Firm Marketing Pros to Schedule Your Free, 15-Minute Discovery Call
Call Josh Konigsberg, Partner and Co-Founder of Law Firm Marketing Pros and Author of Law firm Digital Marketing Made Easy, The Only Book You’ll Ever Need to Become a Best Know Attorney. The best number to contact him is 561-948-5001, or reach out online to schedule a 15-minute discovery call. Though brief, this call dives deep into your strategy. Josh will then prepare a complimentary digital marketing brief packed with 25-35 pages of value that drives qualified clients directly to your practice.
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