Blog Internal Review SOP

Blog Internal Review SOP

Purpose #

This SOP will provide an overview of how a blog is internally reviewed before sending the document to the client for review.

Scope #

As a Content Manager, internally reviewing a blog is a necessary process. When reviewing a blog internally, make sure that the grammar, branding, format, meta description, keywords, and Copyright, Disclaimer, and NAP are correct. 

Definitions & acronyms #

  • Blog: A monthly or bi-monthly feature appearing as part of an online publication published on the website that typically relates to a particular topic and consists of articles and discussions by one or more authors.
  • Meta Description: An HTML element that provides a brief summary of a web page.

Procedures #

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Step-by-step instructions #

Describe the process in detail using flow charts and/or hierarchical checklists.

  • Step 1: When a blog comes back from the writer, it should be added to the designated folder of the client as a Google document. For example, if a blog is due to publish in November, the blog should be added to the November folder.

Screen Shot 2023 03 27 at 7.36.57 PM

  • Step 2: After adding the blog to the designated folder, the Content Manager reviews the blog and checks for grammatical errors, adds the meta description, checks the formatting, adds the Copyright, Disclaimer, and NAP, check if the keywords are incorporated, and check if the client’s tone and voice were incorporated from the branding document.
    • Step 2.1: Check if the title and headings are correctly formatted. The blog should be justified as well.

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  • Step 2.2: Add the meta description. Internal writers have been adding meta descriptions in blogs that they write, but for outsourced writers, meta descriptions aren’t always added. Make sure to follow the format where the phone number appears within the first 100 characters of the meta description, and the location, state, and keywords are included.

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  • Step 2.3: Check for grammatical errors (Grammarly is a helpful tool but shouldn’t be relied on as much)

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  • Step 2.4: Check if the branding is correct and has been incorporated into the blog.

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  • Step 2.5: Make sure that the keywords are added to the blog. The most important is the Main Keyword. It should always be included in the title, meta description, and intro of the blog. Also, make sure that the keywords are hyperlinked.

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  • Step 2.6: Add the Copyright, Disclaimer, and NAP. Make sure that they are correct by checking the client’s Master Sheet.

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  • Step 3: Once the internal review is done, add a comment to the Internal Review subtask in Teamwork indicating that the internal review is completed and then check off the task.

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