PPC Support SOP

Purpose #

This document will serve as a daily routine as a PPC Support.

Scope #

PPC Team, PPC Managers – To do maintenance and monitoring of all PPC accounts

Definitions & acronyms #

• CTR: Clickthrough rate
• CPC: Cost per click
• Avg: Average
• TY: Thank You

Procedures #

Step-by-step instructions #

• Step 1: Retargeting
  • Create Retargeting template
  • Send to CorpID
  • Set up Sharpspring Account
  • Once Approved by Client – Create Campaign
• Step 2: Clickcease
  • Link Google Ads
  • Domain Set up
  • Get codes
  • Send ticket to Amir
• Step 3: CallRail 
  • Javascript snippet
  • Integration triggers
  • Manage integrations

• Step 4: Landing Pages
  • Check phone number on CallRail
  • Test PPC Forms
  • Check if gtag and event snippet are on the TY page

• Step 5: Conversion Tracking

• • Check for “Last conversion recorded” 
  • Check for “Tag inactive”
  • If Tag inactive, check if gtag and event snippet are on the TY page

• Step 6: PPC Maintenance 

• • Budget Pacing
  • Disapprove Ads and Extensions
  • Check Conversion Rates
  • Check Low Impression 
  • Check Avg. CPC
  • Add Negative Display Placements on Display and Video for ALL Clients
  • Add Negative Keywords from Smart Campaigns
  • Check Conversion Rates
  • Check CTR for the accounts that needs maintenance asap

• Step 7: Workflowy

• • Add Gtag and Event Snippet
  • Add Retargeting Code
  • Add Clickcease Code