The objective of this document is to ensure all relevant categories are applied to each Google Business Profile within our dashboard. Law Firm Marketing Pros has identified 5 key areas on which to focus; please identify which area a specific client should be categorized under and use the categories indicated in the following table in the Google Business Profile.
- In Step 1, visit the client’s Google Business Profile dashboard (see screenshot below).
- Identify which category the client falls under (of the 5 key areas). If a client does not fall within these key areas, notify your manager to determine the best fit. Please note, the MAIN CATEGORY must be added to the “Primary Category”.
- Utilize the following table when assigning categories (both Primary Category and Additional Categories):
*Note, do not intermix Primary Categories with Additional Categories; it is critical to ensure the Primary Category illustrated in this table is added to the Primary Category within the GBP Dashboard, and the Additional Categories are assigned accordingly as well.