Purpose #

This document will provide other departments with an overview of the timeline that the content team needs in order to complete the tasks assigned to the writers.

Scope #

This applies to the department managers, CSMs & CSSs. This serves as a guide on the timeline needed in order for the content writers to complete the tasks assigned to them.

Definitions & acronyms #

• DLF: Digital Lead Funnels
• LSS: Local Search Supremacy
• PPC: Pay-per-click
• CSM: Client Success Managers
• CSS: Client Success Support
• GBP: Google Business Profile 

Deadline Guide #

DLF #

• Email Sequences – 11 business days
• Webinars/Guides/Scripts (long-format lead magnets) – 12 business days
• Quizzes – 6 business days
• Landing Page Content – 6 business days

LSS #

• 3 business days per page

Video Spec Sheets #

• 5 business days for titles, descriptions, and transcriptions

Social Media #

• Proofreading ONLY –  5 business days

Webpages #

• Writing #

10 business days from the date of order for the outside source to WRITE the copy (client does not need to know we use an outside source)

• Internal Review #

4 business days for internal review for every 5 pages of content (contingent upon competing page orders and internal reviews already in process, first come, first served unless a RED ZONE client)

PPC Page Reviews #

• 3 business days to complete

GBP Page Reviews  #

• 3 business days to complete 

Step-by-step instructions #

Content Deadline Guide SOPDescribe the process in detail using flow charts and/or hierarchical checklists.

• Step 1: Tasking out in teamwork.
  • Step 1.1: 
  • Step 1.2:
  • Step 1.3:
• Step 2: