How to Optimize Google My Business Profile

How to Optimize Google My Business Profile

Purpose #

By optimizing a client’s Google Business profile, we’re communicating to Google that our clients are a relevant search result for those consumers. And an optimized Google Business Profile can increase our clients chances of showing up in Google’s local search results

Scope #

A Google Business Profile helps ensure that people find our clients’ business when looking for services like theirs in their local area. The Google My Business listing shows searchers where and how to visit their business. A Google Business Profile also improves their local SEO.

Definitions & acronyms #

  • GBP: Google Business Profile(GBP) is an easy-to-use tool for businesses and organizations to manage their online presence across Google.
  • NAP: 

Procedures #


Step-by-step instructions #


    • Identify your client:
      • Google Local Checklist
      • GBP Business Dashboard
      • Teamwork Checklist
    • GBP- Active
      • Step 2.1:
      • Step 2.2:
      • Step 2.3:
    • GBP – NAP is accurate
  • GBP Info – Categories
  • GBP Info – Hours of operation
  • GBP Info – Website
  • GBP Info – Appointment Links
  • GBP Info – Products
  • GBP Info – Services
  • GBP Info – Company Description
  • GBP Info – Other
  • GBP – Photos
  • GBP – Videos
  • GBP – Website

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