Lead Enforce Facebook Process

Lead Enforce Facebook process

Lead Enforce tool allows creating an Engagement Custom Audience directly from the Social Media Group targeting on Facebook or Instagram. You add the source (FB/IG group or page) and it takes the contacts to generate a custom audience that you can add to the Audience of the client’s ad account. Lead Enforce does not take all the followers of a group or page. The number depends on the people who engage.

Finding the right groups/pages with a bigger amount of followers helps to deliver a reasonable audience to work with. Once the campaign is set up on Facebook, this audience will be narrowed based on the age, gender and location desired, so we must consider this fact.

Support groups, “How to”… are usually the best option for the research.

Steps:

  • Check target audience in client´s briefing: age, interests, location, competitors
  • Research main Facebook groups, pages, and competitors accounts based on targeting
  • Expand research to US global pages or groups once the local research is completed (If necessary)
  • Add Names and URLs to LeadEnforce Tracking Google Sheet: https://docs.google.com/spreadsheets/d/1fjIExq0c3WjLvTm4IjqxO1yfwXLsQR6dqozvn4JyOOE/edit#gid=403856397
  • Create New Audience on LeadEnforce and name it with this structure: CLIENT 
  • + AUDIENCE + LEADENFORCE. (i.e. Vivid Vascular – Pelvic Pain Lead Enforce
  • Add Sources (URLs) to the audience
  • Click on Start Analyzing (this validation process can take up to 24 h)
  • Check if the client’s Ad Account is connected with Lead Enforce
  • Click “Share” and audience to the Client Audience on Facebook
  • Narrow audience age, interests, location when using audience on campaigns

 

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Facebook audience segmentation process

 

Steps:

 

  • Check target audience in client´s briefing: age, interests, location, competitors
  • Select available interests on Facebook Ads manager
  • Search for “hidden interests” on third-party tools and add them to the audience
  • Select a goal for the campaign
  • Set your budget and duration
  • Save Audience in the “Audiences” tab of the account (if necessary)
  • Check Facebook pixel is installed and working (if necessary)
  • Create Instant Form (if necessary)
  • Check Instant Form Integration (if necessary)
  • Check Destination URL is working
  • Select right placements for the ads (manually or automatically)
  • Adapt creative to selected placement (if necessary)
  • Narrow audience age, interests, location when using audience on campaigns

 

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